It reminded me of when I was in college and some religious group took out a bunch of full-page ads in the campus newspaper. It was some sort of concert/fundraiser thingie, but the ad said, super-gigantic:
WOULDN'T YOU STAND IN LINE FOR HOURS
AND PAY $10 TO MEET HIM?
I was like, "HELLS NO!" because any Jesus charging you $10 for the privilege of meeting him is PROBABLY NOT JESUS. In fact, I think that would probably be the NUMBER ONE SIGN that your Jesus was actually the Antichrist.
The full-page ads cost about $1600 each, IIRC, and then ran them for a week or so. Attendance was not nearly good enough to make up in fundraising what they spent in advertising (at $10/head we're talking 1,120 heads just to break even before any funds are raised -- and I don't think the venue they were using could seat nearly that many). So not only were they a little unclear on how Jesus works, but they weren't so good with the math, either.
*Actually, it said "If Jesus came to the JACC" which stands for Joyce Athletic and Convocation Center, but I figured only a handful of Domers would know what I meant if I said that.